As a dentist, you understand that having a strong online presence is important. It’s one of the best ways to get in front of as many local customers as possible. And when it comes to boosting your digital presence, there’s no better tool than local SEO (Search Engine Optimization). Local dental SEO is an excellent way to increase your practice’s new patient count and your revenue.
We all know that it's important to have a strong online presence, especially in the health industry. But with so many potential patients looking online for dental-related services, how are you supposed to be able to stand out from all the other dental offices?
The solution is simple: invest in local SEO. When you use SEO, you can guarantee that people will be able to find your practice when they need a dentist and do it quickly. SEO is a powerful way to make sure that people can easily find your practice when they're looking for what you have to offer. Here are 5 ways to optimize your dental website to help grow your practice.
What is Local SEO?
Local SEO also known as local search engine optimization, is a type of website optimization that increasing your company's visibility in local searches. This is accomplished through creating a Google My Business profile, optimizing your website for relevant search terms, and building backlinks and citations, to promote your business.
The goal of local SEO is focused on attracting more people who live within driving distance of your dental office. So when they search “dentist near me” or dentist in (city name), your dental office shows up in the search engine results.
What Are Local SEO Strategies For A Dental Practice?
Here are five strategies that will help your practice stand out from the crowd, and to take your dental practice to the next level.
1 – Improve your “Google My Business” page
When users search for your business or services on Google, they are brought to your Google my Business (GMB) profile. This is a great way for potential customers to learn more about you, it builds trust and credibility through reviews and ratings, and it's a strong opportunity to market yourself. In order to get the most out of Google My Business, you want to make sure the content on the page is optimal. Here are some tips to do that:
-Use keywords in your business description.
-Create a post once a week.
-Include photos of your team members and products.
-Upload photos of how customers enjoy your products/services.
-Get as many reviews as possible.
-Link to your social media accounts
2 – Keyword Research
Keyword research is an essential part of any SEO campaign, because it helps you to figure out what patients are actually searching for when they're looking for your product or service. Keyword research is your chance to get inside the heads of people who are trying to find you, and decide how to meet their needs.
When done right, keyword research will help you determine what your clients are looking for, so you can tailor your marketing efforts to their needs and ensure that the right people are finding your website.
The first step in optimizing your local SEO is identifying which keywords you want to increase your rank. For example, if you're a dentist practicing in Los Angeles, you will want to rank for keywords like “dentist LA” and “dental office Los Angeles.” Once you have identified your keywords, it’s time to incorporate them into your content. For example, you could write a post about dentists in LA titled “Dental Office LA Near Me.”
3 – Publish Dental Content That Helps Patients
By publishing comprehensive, interesting articles on your site, you're encouraging patients to come back to your site for answers to their questions as they arise. This gives you an excellent opportunity to build a relationship with them and show them why they should choose you as their dentist.
Patients of all ages can benefit from content about oral health, and that's why it's a good idea to create content like blogs, infographics, and slideshows.
This is especially helpful for potential patients who are having dental problems; you want to give them information about best practices if they have a toothache or other issue. It also helps to publish material on what happens during routine procedures so they won't be surprised or caught off-guard.
Having this kind of content on your website can help with your dental SEO efforts because search engines value websites that have lots of pages and regularly update the information on their pages.
4 – Building Quality Links
Backlinks are important to businesses who want to rank higher in search engines. Links are used by search engines as a vote of confidence, so the more links a web page or website has, the more likely that it will rank high in search results.
This means that if you have a website where you post content which relates to your business, and you provide links to your main website, you can improve your SEO ranking and get more patients.
5 – Mobile-Friendly Website
Having a mobile-friendly website is important because you can reach more customers more easily. Most internet users don't use desktop computers to access the internet anymore; they use their smartphones. And if your website isn't easy to use on their phones, they're likely to give up and head over to your competitor's site.
In fact, Google estimates that about half of all internet traffic comes from mobile devices. If you don't have a mobile-friendly site, you're losing out on half of your potential customers!
If you're a dentist, you know that having a strong online presence is crucial. These days, it's common for patients to use the internet to find dentists in their area—in fact, 90% of patients do this. To help improve your local SEO efforts – follow these tips or contact us for if you would like us to take care of your SEO.